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Speaking

Giving businesses clarity over tax, tactics & tech to increase profits, master finances & make better financial decisions.

Speaking at your next event

Talks for growing business

My work with other businesses has enabled me to create a carefully-curated library of talks that I regularly deliver to businesses throughout the UK via my partnerships with business incubators, growth hubs and universities. I am always open to topic suggestions and invite you to get in touch if you have a specific subject in mind. 

My Catalogue of Talks

As a business owner, knowing the true value of your company is fundamental for making informed decisions and planning for future growth and success.

In this talk we will discuss the concept of business valuation and its significance in the world of entrepreneurship.

I'll delve into the key factors that influence business valuation. From financial performance and industry trends to the importance of a strong customer base and valuable intellectual property, we'll cover the essential aspects that impact your business's value.

Understanding different valuation methods is essential, and we'll do just that. I'll explain the income approach, market approach, and asset-based approach, helping delegates to find the most suitable method for their specific business model and industry.

We will explore the importance of projecting future business valuation. By considering growth rates, market changes, and your business plans, you'll be able to anticipate and plan for your company's future worth.

From this, we will discuss actionable strategies to increase your business valuation. From optimizing profitability to reducing risk and expanding market potential, delegates will leave the event with tangible ways to enhance their business's worth.

Enhance your financial acumen with Luke Desmond's "Crisp Accountancy Cashflow Clarity" workshop. Designed for entrepreneurs and small business owners, this workshop focuses on mastering cash flow management, understanding key financial metrics, and developing robust cash flow forecasting techniques.

Key Workshop Topics:

  1. Cashflow Principles: Grasp the importance of cash flow versus profit and learn how to manage both effectively.
  2. Cashflow Forecasting: Discover techniques for accurate cash flow forecasting, crucial for making informed financial decisions.
  3. Managing Receivables and Payables: Strategies to optimize accounts receivable and payable processes for better cash management.
  4. Funding Options: Explore different funding options available to manage cash flow gaps, including equity, debt, and grants.

Benefits of Attending:

  • Gain a comprehensive understanding of cash flow management and its impact on your business.
  • Learn practical skills for forecasting and managing cash flow to support business growth.
  • Network with like-minded entrepreneurs and share experiences and strategies.
  • Equip yourself with tools to make more informed financial decisions for your business’s future.

This workshop is a must-attend for those looking to strengthen their business's financial health through effective cash flow management.

Delve into the world of financial statements with Luke Desmond's "Financial Statements Decoded" workshop. Ideal for entrepreneurs and business owners, this workshop demystifies profit & loss statements, balance sheets, and cash flow statements. Attendees will learn how to interpret these financial tools to better understand and narrate their business's financial story, leading to more informed decision-making.

Key Workshop Topics:

  1. Decoding Profit & Loss Statements: Grasp the essentials of how to read and interpret profit and loss statements for business insights.
  2. Understanding Balance Sheets: Learn to analyze balance sheets to assess the financial health of your business.
  3. Mastering Cash Flow Statements: Discover how cash flows in and out of your business and the impact on your operations.

Benefits of Attending:

  • Equip yourself with the knowledge to make better financial decisions for your business.
  • Understand the story your financial numbers are telling you.
  • Improve your ability to plan for the future based on solid financial understanding.
  • Network with other business professionals, enhancing your learning experience.

This workshop is a gateway to gaining a comprehensive understanding of your business's financial narrative, crucial for strategic growth and success.


Join Luke Desmond for the insightful "Scale & Sale" workshop, a must-attend event for entrepreneurs and small business owners looking to elevate their business growth and prepare for a successful exit.

What the Workshop Covers:

  1. Unit Economics: Deep dive into understanding and improving the finances of your business on a per-unit basis.
  2. Lifetime Revenue and Gross Profit: Strategies to maximize customer lifetime value and maintain healthy profit margins.
  3. Client Acquisition Costs: Learn to effectively calculate and manage the cost of acquiring new customers.
  4. Funding for Growth: Explore various funding options including equity funding, debt financing, and grant funding.
  5. Preparing for Exit: Key steps to maximize business value for a successful exit, including understanding buyer types and valuation methods.

Benefits of Attending:

  • Equip yourself with strategies to improve the financial health and scalability of your business.
  • Understand the intricacies of funding options and choose what best fits your business needs.
  • Learn how to prepare your business for sale and maximize its value.
  • Exclusive opportunity to network with other ambitious entrepreneurs and share experiences.

This workshop is designed to provide actionable insights and strategies, setting you on the path to scaling and successfully selling your business.

Join the comprehensive workshop "Preparing for Investment: A Guide for Startup Founders," led by Luke Desmond, designed to equip entrepreneurs with the essential tools and knowledge for securing startup funding.

Key Workshop Topics:

  1. Investor Mindset: Understand what investors look for in a startup, including an investable founder, market fit, and a viable exit strategy.
  2. Pitch Perfection: Learn the art of creating a compelling pitch, focusing on storytelling, data accuracy, and addressing investor concerns.
  3. Financial Readiness: Strategies for presenting your financial data, including cash flow management, realistic projections, and preparing a data room.
  4. Choosing the Right Investor: Guidance on identifying and selecting the best type of investor for your startup, from angels to venture capitalists.

Benefits of Attending:

  • Master the complexities of investor engagement, from initial contact to closing the deal.
  • Develop a deeper understanding of the investment process and what it takes to be investment-ready.
  • Network with peers and industry experts, sharing experiences and insights.
  • Receive practical, hands-on advice to apply directly to your startup funding journey.

This workshop is an invaluable opportunity for startup founders to learn the intricacies of the investment process and position their businesses for successful funding.

Embark on a journey of business transformation with Luke Desmond's "Seven Ways to Grow Your Business" workshop. This in-depth session is tailored for entrepreneurs and small business owners seeking to elevate their businesses to new heights.

Key Highlights:

  1. Understanding Growth Dynamics: Learn the core principles behind effective customer retention and the importance of customer loyalty programs.
  2. Sales and Marketing Strategies: Strategies for attracting more leads and improving lead conversion rates, ensuring that your marketing efforts yield maximum results.
  3. Financial Acumen: Insights into managing your budget efficiently, understanding key financial metrics, and making informed decisions for better profitability.
  4. Operational Efficiency: Discover how to enhance operational efficiencies, reducing costs without compromising on quality or business growth.
  5. Actionable Business Plan: Guidance on creating a practical, actionable business plan that aligns with your growth objectives.

Benefits of Attending:

  • Gain a comprehensive understanding of how small, strategic changes can significantly impact your bottom line.
  • Learn to create a dynamic business plan and dashboard to monitor progress effectively.
  • Understand the importance of accountability in achieving business goals.
  • Network with fellow entrepreneurs and gain insights from their experiences.

This workshop is more than just a learning experience; it's an opportunity to fundamentally change how you approach business growth. Join us to unlock your business's potential.

Attend the insightful "The Art and Science of Pricing for Profit" workshop, presented by Luke Desmond, aimed at empowering entrepreneurs and small business owners with advanced pricing strategies.

Key Workshop Topics:

  1. Understanding Pricing Models: Learn about different pricing methodologies including cost-plus, competition-based, and value-based pricing.
  2. Psychological Pricing Techniques: Uncover the psychological aspects of pricing and how they influence customer perception and buying decisions.
  3. Strategies for Profit Maximization: Explore various pricing strategies to boost profit and sales, including dynamic pricing, freemium models, and price skimming.
  4. Impact of Discounting: Understand the effects of discounting on profitability and when to use discounts effectively.

Benefits of Attending:

  • Gain a comprehensive understanding of how pricing affects profitability.
  • Learn to develop pricing strategies that align with your business goals and market position.
  • Acquire practical knowledge on balancing customer value perception with your financial objectives.
  • Network with other business professionals and share insights and experiences.

This workshop is a valuable opportunity for those looking to refine their pricing strategies and drive their business towards greater profitability.

From Scale to Sale Workshop Testimonials

Join us in this captivating video as past participants share their transformative experiences from the Scale to Sale Workshop.

Led by the renowned Luke Desmond, this workshop is specifically designed for ambitious small business owners looking to master unit economics, optimise cash flow, and explore diverse funding options.

Whether you're gearing up for growth or preparing for a profitable exit, these testimonials will give you a glimpse into how this workshop can revolutionise your business approach.

From mastering fundamental accounting principles to implementing cost-effective solutions, our expert-led sessions equip participants with the tools necessary to navigate the intricacies of small business finance.

Joining our workshops means gaining invaluable knowledge on budgeting, tax planning, and financial decision-making tailored to the scale and challenges faced by your business.

Network with fellow entrepreneurs, share experiences, and access resources designed to enhance your financial management skills. Elevate your small business to new heights by signing up for our specialised accounting workshops today.

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